The Art of Rebranding: A Ritual of Becoming
That version of me served me well. But I’m ready for the next
I constantly feel the need to rebrand, but its not because I don’t know who I am.
Every month I dedicate a portion of my day to rebranding and it results in the most beautiful self enlightenment I can bring myself that month.
This is how to rebrand on purpose. With intent. With power.
I do not rebrand each month with the intention to follow trends going on around me, quite frankly it is to de-influence me. To sanitize myself from societies personality minions and to make space for myself.
It is a sort of cleansing ritual. I sit down and I keep what I liked about last month while scratching away what I didn’t like. What have I accomplished that I want to further pursue and connect with more? Maybe I went to a yoga class and I liked it. Perhaps I will push myself to try another class at that studio, or set a goal for x amount of yoga classes next month.
What did I love about last month? What lit me up emotionally—spiked my heart, made me feel alive?What deserves to come with me into the next version of myself? What do I not have room for?
What did I love about last month?
What made me feel like sunlight was pouring directly into my chest?
What did I do, say, wear, or think that felt like me, truly?
What do I want to carry forward?
What needs to stay behind?
This is less about aesthetics and more about alignment. It’s less a makeover and more a conversation with the soul. I keep symbols and I save pictures that evoke a certain feeling. I test colors, moods, textures, tones. If something calls to me but doesn’t yet feel like “me,” I make it a sub-brand. A trial run. I watch how it fits, or doesn’t. I let it orbit. Eventually, the right things make their way in—effortlessly. Because I’ve already made room.
This process is similar to walking down the paint, tile, or fabric isles. You pick and pull what you want as you disgard what no longer fits your vision. You hold onto things you like, but don’t know exactly why, in the hopes that it will make sense later. Have that intuition with yourself.
In moments of creativity, we freely question ourselves. It is not critical but a soft push. In moments of creativity we surrender our pride for art. Do that for yourself. Surrender your pride and question yourself.
To rebrand is not to erase. It is not a cry for attention, it is a declaration of attention. A process of becoming.
Two of the greatest adventures in life are:
Getting to know who you are
Learning how to live as that person, out in the world.
Taylor Swift has spoken about rebranding herself every album. Creating an era to keep people's attention in the fear of being a woman over 25 in the entertainment industry. But look at her now. Look at her music, her impact. She has found herself through experimenting and we all should too.
Her ability to connect her albums to an “era” probably aids in emotional development as well. Being able to associate a period of time and feeling with a curated aesthetic most likely allows her to visit it and move on easier. It shows the stark difference between past and present. I am not implying I believe she is a robot, but as a writer, she must be very sensitive and this may be a way to ease that. At least that's how I see it.
It’s a reminder that I don’t need a milestone to change. I don’t need a breakup, a graduation, a job offer, or a birthday. Sometimes, the simple act of surviving another month is enough.
August 1st is a milestone.
So is a Thursday afternoon.
So is deciding, right now, to be softer with yourself.
We often think transformation happens at the peak—the diploma in hand, the keys to the new apartment, the ring, the contract. But real change? It happens in the in-between. In the quiet grind. In the decision to keep going, even when you’re not quite sure where you’re headed. The becoming is the middle.
So I give myself permission to change—without a reason.
Because you’re allowed to wake up one morning and say:
“That version of me served me well. But I’m ready for the next.”
And because if we’re paying attention, we’re always becoming someone new.
We need a pause. A breath. A chance to ask:
Who am I now?
And who do I want to be next?
such a beautiful piece 🫶